Content creators often face the challenge of reaching a wider audience. This is where repurposing content comes into play, specifically for platforms like Medium. Medium is an online publishing platform that allows anyone to share their thoughts and ideas with the world. It has a vast audience base, making it an excellent place to repurpose your blog content and potentially triple your views.
The first step in repurposing your blog for Medium is to identify which posts would be most suitable for this platform. Look at your best-performing posts or those that are evergreen – providing valuable information regardless of when they’re read. These types of posts tend to perform well on Medium because the platform’s algorithm favours high-quality, engaging content.
Once you’ve identified potential articles, you’ll need to tailor them for Medium’s audience. While it’s not necessary to rewrite your entire article, tweaking certain aspects can make it more appealing to this new readership. For instance, consider updating any outdated information or adding new insights relevant to the topic.
To optimize your post further, utilize SEO practices such as using keywords throughout the article and including a compelling title and subtitle that draw readers in. Also remember that readability is crucial on Medium; medium.com break up large blocks of text into shorter paragraphs and use headers or bullet points when possible.
Medium also offers unique features like responses and highlights which allow users to interact with articles in different ways than traditional blogs do. Encourage engagement by asking questions or soliciting feedback within your post.
After editing and optimizing your article for Medium, publish it as a story on the platform but don’t forget about attribution links! You must include a link back to the original blog post at either the beginning or end of your story on Medium if you want Google search engines not penalize you for duplicate content.
Promoting these newly published stories will help attract more views too. Share these articles across various social media platforms like Facebook, Twitter or LinkedIn. You can also submit your stories to Medium publications, which are essentially collections of articles centered around specific topics. Being featured in a publication can drastically increase your visibility on the platform.
Lastly, keep track of your analytics. Medium provides detailed statistics about how many people viewed and read your article, as well as how many recommend it to others. Use this data to understand what kind of content performs best on the platform and refine your strategy accordingly.
Repurposing blog content for Medium is an effective way to reach a broader audience without having to create entirely new content from scratch. By tailoring your posts for Medium’s users and taking advantage of the platform’s unique features, you can significantly boost engagement and views on your work.
